Privacy Policy

<p><em>Effective 2026-10-16. Draft for legal review.</em></p> <p>This Privacy Policy explains what information The H2O Standard, operated by [Legal company name] ("we", "us"), collects through h2ostandard.com and our services, and how we use it.</p> <h2>1. What we collect</h2> <ul> <li><strong>Information you give us:</strong> your name, phone, email, ZIP code and address when you ask for a price, schedule a call, order a water test kit, buy from the store or create an account, plus anything you write in a message.</li> <li><strong>Calculator and form answers:</strong> things like household size, water type and the system a calculator recommended, so a rep knows what you need before calling.</li> <li><strong>Order and payment details:</strong> what you bought and your shipping address. Card details are handled by our payment provider; we don't store full card numbers.</li> <li><strong>Usage data:</strong> pages you visit, the link or ad that brought you here and basic device information, collected with first-party analytics and cookies.</li> </ul> <h2>2. How we use it</h2> <ul> <li>To answer your request, give you a price and schedule your install or water test.</li> <li>To share the job details with the licensed plumbing partner who installs your system.</li> <li>To process orders, payments and filter subscriptions.</li> <li>To call, email or text you about your request, and, if you agree, about offers. You can opt out at any time.</li> <li>To improve the site and understand which pages and ads work.</li> </ul> <h2>3. Who we share it with</h2> <p>We share information only with the plumbing partner doing your install, service providers that run our site, payments, shipping, email and texting for us, and authorities when the law requires it. We do not sell your personal information.</p> <h2>4. Text messages</h2> <p>Phone numbers and text consent are never shared with third parties for their marketing. Reply STOP to stop texts and HELP for help.</p> <h2>5. Cookies</h2> <p>We use cookies to keep your cart and sign-in working and to remember where you came from (for example an ad or a referral link). You can block cookies in your browser; some features may stop working.</p> <h2>6. How long we keep it</h2> <p>We keep your information while you're a customer and as long as needed for warranty, tax and legal records, then delete or anonymize it.</p> <h2>7. Your choices</h2> <p>You can ask to see, correct or delete your personal information, or to stop marketing, by emailing [email protected]. Depending on where you live you may have additional rights under state law.</p> <h2>8. Security</h2> <p>We protect your information with access controls and encryption in transit and at rest. No system is perfectly secure.</p> <h2>9. Children</h2> <p>Our services are for adults. We don't knowingly collect information from children under 13.</p> <h2>10. Changes</h2> <p>We may update this policy. The date at the top shows when it last changed.</p> <h2>11. Contact</h2> <p>[Legal company name], [Mailing address]. Email [email protected].</p>