We're setting the standard for home water
Real testing, honest prices, licensed installers.
We started The H2O Standard to make clean, soft water simple: real water testing, honest price ranges and licensed local installers.
- 20+ years in water
- Our own patents
- Licensed installers

The H2O Standard by the numbers
- 20+ years in water
- [Thousands] of systems sold
- [X] patents
- Supplier to other water companies
- [X] states served by licensed partner plumbers
Our story
[Owner's story: 20+ years in water, how the company started, why we built our own products, supplying other water companies, and why we started selling direct.]
What we stand for
- Show the price. No living-room sales pitch.
- Test first. Recommend only what your water needs.
- Say no when you don't need a softener.
- Back it up: 30-day money-back guarantee.
Our take
Why we tell people when they don't need us
The question we get asked most about this, after [thousands] of installs:
In Fort Lauderdale, the city softens its water. In Cape Coral, the city water is made by reverse osmosis. We say so on those pages, even though it means selling less. Telling people what their water really needs is the whole point of the name.
Related Pages
Questions people ask
Who is The H2O Standard?
A water company with 20+ years of experience, selling and installing water systems with licensed partner plumbers.
Do you make your own products?
Yes, with our own manufacturers, some patented.
Who installs the systems?
Licensed, insured partner plumbers.
Where do you operate?
[States and cities.]
Where are you based?
[Fort Lauderdale address.]
How do I contact you?
Call, text or message us.






